ABOUT

Azman Perfumes is an Emarati luxury brand founded in Dubai in 2021 by Husen Baba, with a vision to be the purveyor of curated olfactory experiences.

Azman, meaning Hours or Moments in Arabic, is reimagining Oud-based perfumes through a novel approach, where creation is led by whimsical emotions of the modern maverick.

Azman conceives scents using rare, almost-forgotten, ingredients of the highest quality from around the world with a touch of French expertise. Always conscious of the ‘wearability’ of the perfumes. Thus bringing a renewed enthusiasm to Oud perfumery.

Alongside award-winning perfumers, Azman invents scents which are timeless, meaningful and eternal.

 

Husen Baba

Born to an Indian mother (of Afghan and Portuguese descent) and an Indian father born in a remote village close to Goa, Husen had a humble upbringing in Mumbai. So when Dubai and advertising turned things around, he developed an insatiable appetite for luxury, art, fashion, culture and travel.

His lust helped him formulate great concepts and win multiple international advertising awards. His career took off and so did he. Traveling to New York, London, Tokyo, Paris, Brussels, Zurich, Milan, Prague, Husen explored the gilded halls frequented by the high-heeled and learned that there’s absolutely no substitute for class.

It’s during this period of feeding his soul that he formed a great affinity with perfume. He poured himself into its science and sought out the industry game-changers he most admired. Roja Dove, Ben Gorham, Victor Wong and Meo Fusciuni amongst others.

Finally, a chance dinner with Frederick Malle saw Husen pack off to Grasse, France, to deepen his knowledge and immerse himself into the art of perfume-making.

As the Artistic Director of Azman, Husen now seeks to unfurl his vision by creating new-age scents that will enchant, disarm and convert even the uninitiated.